Almost every marketer talks about article marketing these days. It has become a chief strategy for Internet. Due in part to the popularity of the “bum marketing” method, article marketing has two significant characteristics: it works, and it’s free.
Two significant advantages for Internet marketers are exposure and backlinks. Article marketing provides exposure, and generates valuable inbound links or IBL’s.
As with most bum marketing techniques, article marketing is a numbers game. In order to be effective, it requires ongoing and consistent effort. One article submission may not do much for you, but one article submitted every day for two weeks provides an overall benefit greater than the sum of its parts.
In order to maximize your article submission strategy, you should target a single keyword or phrase for each individual article. Care should be taken to optimize the article, just as you would optimize a website. After all, each article, you have out their is in fact a one-page mini site.
You optimize an article for the search engines the same way you would for a web page. Put your keyword or phrase in the article title, as the beginning of the first paragraph, the beginning of the last paragraph, and for the anchor text in your link or resource box.
Taking those few simple steps will insure were that you get the maximum return for your effort. While article marketing should be one part of a multipronged approach, it can be extremely effective and extremely inexpensive.