I’ve been researching and writing about hoodia supplements for over a year now and I can’t believe I haven’t written an article about hoodia, 60 minutes, and the BBC reports. What sparked my interest in finally writing this story was because I was fed up with all the bogus 60 minutes and BBC endorsements of specific hoodia diet pills.
Visit almost any website that is selling or promoting hoodia supplements and you’ll likely see the words prominently displayed, “As featured on” or “Endorsed by,” followed by the CBS 60 Minutes logo and the BBC logo. What you are led to believe is that the hoodia diet pill being promoted was featured or endorsed by these two media programs. Not only was a specific hoodia supplement not featured or endorsed by 60 minutes or the BBC, but no hoodia diet pill was tested or endorsed at all!
60 minutes did do a hoodia story on November 21, 2004. Reporter, Leslie Stahl, went to the Kalahari Desert in South Africa to see the hoodia gordonii plant growing in the wild. She wanted to eat a small piece of it herself to see if it affected her appetite. After eating the plant, Stahl reported the hoodia gordonii plant worked to suppress her appetite and she wasn’t hungry the entire day.
This was all that Stahl reported about hoodia. Stahl, nor 60 minutes, endorsed a specific brand of hoodia diet pill. In fact, 60 minutes didn’t even feature a specific hoodia supplement in their show. But, you wouldn’t know this unless you had seen the program yourself or read the show’s transcript. Hoodia sellers are simply taking this report and twisting it around to their advantage in an attempt to sell their specific hoodia supplements.
In regards to the BBC, they did a documentary on hoodia in 2003. BBC correspondent, Tom Mangold, also took a trip to the Kalahari Desert to test the hoodia gordonii plant on his own appetite. Mangold and his camera man both took a small piece of the hoodia plant and ate it. They both reported they, “did not even think about food” for the remainder of the day. What was even more amazing about their report was they said they weren’t hungry for breakfast the following day and their appetite at lunch was still virtually nonexistent.
Just like the hoodia 60 Minutes report, Mangold’s BBC report did not involve the testing of any hoodia products and it did not endorse a particular hoodia diet pill. The reports by Stahl and Mangold were on the plant itself, not supplements. Neither tried a hoodia product or mentioned a specific brand of hoodia supplement.
If you find yourself visiting a website that claims their product was featured on 60 minutes or the BBC, go to another site. Any company that would twist the hoodia 60 minutes or BBC reports to their own advantage is misrepresenting themselves and their product. They are not being honest. If they aren’t honest about something like this, how honest are they about the effectiveness and authenticity of their product?