What is LifeLock?

by Jed Jenson

With so many different identity theft protection companies available to consumers, choosing the right company can be a heavy burden. However, falling victim to identity theft and having to spend countless hours to clear your good name can be an even heavier burden. When it comes to choosing an identity theft protection company, it is important to weigh the pros and cons of each provider before choosing a company that is right for you and your family. LifeLock, an identity theft protection company, has time and time again outweighed the competition when it comes to protecting its members against identity theft.

To begin with, one pro of LifeLock is that they offer child identity theft protection services. At this time, LifeLock is the only company to offer credit checks and monitoring services for a member’s child who is under the age of 15. With the number of child identity thefts growing each year, LifeLock is leading the market in providing this needed service.

Another pro of LifeLock is that LifeLock works to prevent identity theft. While most companies provide identity theft monitoring services, LifeLock’s services are proactive in preventing identity theft from occurring in the first place. LifeLock’s identity prevention services include detecting when a member’s address has been illegally changed in national databases through their TrueAddress services; placing fraud alerts on your credit files; and monitoring the internet for black market activity regarding the illegal use of credit card numbers and social security numbers through their eRecon services.

An additional pro of LifeLock services is that LifeLock reduces the amount of pre-approved credit card offers that come in the mail and the number of telemarketing calls received. Phishing scams, or pretexting, are prime ways for identity thieves to steal your personal information, not to mention stealing identifying information from your mail box or trash can. LifeLock prevents identity theft by reducing the amount of access thieves have to your personal information.

Con number One and Only: Although LifeLock pulls credit reports annually, which is a great safeguard against unauthorized issuing of credit or loans, they do not perform daily scans of a member’s credit report and only send credit reports annually. Other theft identity services send member’s their credit reports on a quarterly basis. In addition, LifeLock does not provide members with their FICA scores which give the member an idea of how they measure-up when it comes to their credit report. However, LifeLock does have plans to add this to their list of services in the near future.

Pro number four: With LifeLock’s $1,000,000 total service guarantee, no one will lose time, energy, money and effort in fighting to restore their good name and repair their credit report. LifeLock guarantees that they will provide attorneys, investigators, accountants, case managers, etc. to restore your good name and, if you lose money as a result of the theft, they will reimburse you the amount lost.

When it comes to weighing the pros and cons of using LifeLock, the scales are tipped towards the pros. LifeLock offers some of the most comprehensive identity theft protection and prevention services available. Therefore, when deciding which identity theft protection company is right for you and your family, it is clear that LifeLock’s identity theft protection services will certainly outweigh the competition.

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