The Art of Drinking from A Fire Hose

by Kenrick Cleveland

While I’m thrilled that all my thirsty new students are so eager to learn that they’d work themselves into a frenzy to try to get it all at once, I don’t want that passion for persuasion to become stressful or overwhelming. As one person put it, “I kind of feel like I’m drinking from a fire hose.” I want you all to fear not.

For those students I say, Stop! Take a deep breath. . . now let it go.

Persuasion is a process, just as living is a process.

This is an intense program with a tremendous amount of content. It’s perfectly natural to feel overwhelmed to some extent. However, keep in mind a few things that I think will help you.

The first thing I would suggest for those of you just starting out, those of you just opening your eyes to the vastness of the topic we’re exploring, I would very much suggest you listen. Listen to the Persuasion Factor calls, listen to the Elite Coaching Club calls, listen to the light and sound sessions. Even if you don’t think you’re getting it at first, be assured, you’re getting it.

As we are learning about human nature, information is ongoing and constantly evolving. Do not fret if you don’t absorb something as fully as you’d like the first time around. Play it back. Get it at the level where you get it. Don’t cram or force or work yourself up into a frenzy.

What we are really studying here is human behavior. This is something you will hear me say over and over. We are studying human behavior, and since human behavior is not nor will ever be entirely predictable, we keep improving our strategies to be able to interact persuasively.

This learning keeps us on the leading edge all the time compared to those that have typical sales training as a background. People are individuals with different criteria, with different ways of interacting, and as such, the keys to unlocking their particular patterns are all going to be different as well.

I have students who have been with me for years, others just started a few weeks ago. In the months to come, we will be expanding to new groups and I’m absolutely trilled to continue to bring the most cutting edge persuasion techniques to my clients and students.

Many new students have the expectation that they should be able to master persuasion immediately, if not sooner. I can safely say, I have not mastered persuasion and I’ve been at it for years. I don’t think this can be mastered as there is always something new around the corner.

It doesn’t hurt to do the homework. I’m not suggesting in any way that you don’t need to do your homework, I’m just saying that learning is going to happen whether or not you pressure yourself. Wouldn’t it be more enjoyable not to pressure yourself? This is what I explained to my new student who was worried that he wasn’t getting IT enough to satisfy his high degree of thirst. “If you step back and have perspective on this, imagine yourself able to catch the spray from the fire hose instead of having it aimed straight at your face.”

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