The word on the street is that eBooks aren’t worth creating and that there is no money in them. I’m not on that band wagon and within this article I am going to lay out a few reason why you should be creating eBooks to act as a lead generation tool and increast your online traffic.
Why create eBooks?
Firstly, if you give that eBook away people will visit your website.
Secondly, if they are coming to your website they are looking for information you might have. You are already in their mind, so if you have an eBook with the information they are looking for you’re set!
Here’s a quick example. Very recently, about almost a year ago, I was the best man in a wedding. I knew nothing about being a best man.
To figure out what my duties were I went onto the internet to find any information about what I should be doing. I had to go from website to website and piece together the information together, but if there had been one eBook and outlined the duties and procedures needing to be done to be a best man, I know I would have bought it.
You may ask, how do you know you actually would have bought it? Well, I have bought other eBook which provide information that I needed to know in a step by step nature.
The reason I bought those books was number one, I was searching for the information. Number two, I came to a website that had packaged that information into a step by step procedure.
The next reason why you should be creating an eBook is that within the pages of it you can advertise you own products and services.
Just think of your products acting like a funnel, the marketing funnel. Your eBooks are used as products at the top of the funnel. As you make your way down the funnel the products increase in price.
In order to make your costumers more likely to purchase your higher-priced items, you can use your eBooks as a tool to build your trust with them and demonstrate the level of valuable information you provide.
When people know, like and trust someone they are more likely to buy products from them, especially when they provide valuable information. An eBook is your way to show how much value you can provide.
You are creating an introductory product in which you can then introduce your other higher-priced products and services within. If people want to take the next step you have giving them the opportunity to do so.
You can advertise your other products and services making your eBook become a platform.
One thing you do have to remember and I want to make this clear is that you don’t want to make your eBook just one big sales pitch. Always make sure you are providing value in the eBook because it is your reputation that is on the line. Costumers or clients will be viewing that eBook to what value you can add to their business.
This article, for example is one method I am using. It would be wonderful if you would go and purchase my other products, attend my seminars and work closely with me. I know have to gain your trust and show you that I do provide valuable content before you go and do that.
Providing articles is one way I like to do that. Within each one I try to cram as much information as I can so that you just can’t wait to read my next article or go purchase some of my products.
I want you to take the same philosophy and apply it to your eBooks. You’ve got to pack as much information into that eBook as possible, without it being one big sales pitch. If people see it as being a big sales pitch, they’re going to be turned off and they’re less likely to do business with you.
Using an eBook as a platform for your other products and services as well as driving traffic and making leads are all great reasons why you should be creating eBooks.
Ideas will come to you when you explore the possibilities of creativity!