As trade shows become more popular, we see an increase in the cost to exhibit at trade shows. Many exhibitors are searching for ways to cut their exhibiting cost. Exhibitors are faced with the decision whether to purchase or whether to rent their next trade show booth
Renting an exhibit can also get complicated. An exhibitor can choose from an off the shelf exhibit booth which is provided by some exhibit houses or the show contractor. The Problem with this is that the booths all look the same. This means other exhibitors at the show may wind up with the same looking booth as you. All companies are different in some way form or fashion, why look like the guy next door.
Custom trade show display rentals are a great alternative to the standard renting programs. Now there is no need to purchase a high cost custom exhibit booth. You can get a full customized trade show display which is designed specific for your company. Usually this is unique to competitors. There are many advantages to this process. The main one is that you do not own the booth or the responsibility that come with ownership
First, it was the small exhibitors who would take advantage of such program, but now, even the larger and more seasoned exhibitors are renting. Why? Savings on Transportation, Storage cost, Less time-consuming . Overall, a great budget booster. Imagery is one of the main things companies endeavor to uphold, but gradually changes in the industry have shown many participants the advantages of going ?the rental way? without sacrificing company image or quality nor integrity of display booth.
Some of the companies that have joined the ranks of renting customized booth are now adding fully customized items with in these rental booths. This helps to set their booth off from he standard rental booth. The programs program in which exhibitors are leaning more towards is the multi-rental exhibit program.
Multi-renal programs are great programs where the exhibitor attends more that 5 shows for the year. They do not wish to own the any properties. No purchasing of components other that unique items pertaining to your product. The exhibitor commits to use the booth and or program for 5 or more shows or 3 years. The exhibitor pays no storage fees and no refurbishment fees on items in rental package. I do however recommend that you take a close look at the cost as oppose to purchasing. The cost savings may be close, especially if you wish to store and maintain your purchased exhibit booth.
Leasing your next trade show booth can also be a big advantage over pucharsing. When. With interest rates so low today some exhibitors are looking in this direction. The advantage of this program is that your get the exact booth you wish without having to put out a great deal of upfront money. The tax advantages are great on this type of program. I do recommend that you discuss this with your tax consultant for this could hold a great deal of advantages. The exhibitor has to make monthly payments. They are responsible for refurbishments and storage cost
Clearly there are many options whether you wish to rent, purchase or lease your next trade show booth. I clearly would explore these options carefully, one may even decide to rent first before you lease or purchase or get into a multi-rental program. Feel the rental process out first. Success is only one set away