One Way Link Building Plan Using RSS Feeds to Build Link Popularity
An effective link building strategy can be achieved by utilizing RSS feeds as a way to increase link popularity. Real Simple Syndication usually referred to, as RSS is a way for websites to syndicate their content to other sites. RSS feeds and blogging make it easy to build your links into your shared content.
Every time your feed is shown on another website it counts as another one-way link to your blog. You can use RSS building software to create RSS feed on your blog (RSS Builder is freeware), however many blogging platforms already have RSS feed capability built in. You just have to enable it. Once you have done this, you will be able to submit RSS feeds. Both Blogger.com and one of the most popular blogging scripts WordPress have this capability already no need for extra work.
The act of syndicating your content all over the web is easy with RSS. With the capability of adding RSS feeds to your blog built into most blogging systems it makes building your link popularity a breeze. The more sites that pick up your RSS feed the higher your link popularity score will be which in turn helps your search engine ranking.
A Word about Strict RSS Validation
When using the ever-popular WordPress blogging script you will find a multiple amount of plugins that will work with it. Of these one of the more important plugins for our discussion is the ones that make adding your RSS feed to peoples feed readers simple. One of the more popular ones is available from the website AddThis.com they make a plugin for there popular bookmarking and social networking announcement services.
Services like My MSN, My Yahoo, and iGoogle have RSS readers built into them and you can simply add feeds to your homepage. You need to be careful when making your blog post titles, as services like My MSN are very picky and adhere to very strict RSS validation. What this means to you as a blog owner is be very careful of things like apostrophes and quotation marks as these don’t validate under strict RSS and your feeds will not load into My MSN.
This can make the act of coming up with valid titles a little tricky but you want your feeds to be valid for the widest distribution. Avoid titles like “Mary’s Big Red Dog” instead opt for a title without the apostrophe instead try something like “Mary and the Giant Red Dog” both get similar messages across but one validates and one doesn’t. Keeping this in mind will help you to avoid a lot of headaches as to why your feeds are not getting picked up.
Blog Pinging Service Success Guide
Using a dependable blog pinging service makes these one-way link-building strategies even more effective. Now in no way is this a substitute for solid well written content or fast breaking news but can put your link building into overdrive. If you give your readers value then blog pinging is a simple and easy way to get the word out that your site has been updated.
Now when looking for a pining service you are going to want to look for a few basic things. These are a couple of the key things, you want to be able to ping multiple sites from one service. This can save a lot of time over going to each site individually and pinging them at their own site. It is important that the service pings all of the following RSS feed directories, RSS aggregators, and blog search engines such as Technorati from one simple to use form.
A strategy we find gives us better return is to ping each site separately. This is not to much harder as your information will already be populated in the websites form so it is just a case of selecting a new service to ping and re-clicking the submit button. It doesn’t matter which service you pick find one you are happy with and use it regularly this is the key to making this strategy work. They all have their good and bad points so it is mostly a choice or preference to the site and the services it pings. One last word of caution do not think that multiple pinging is good this will get you labeled as a Spammer and get your IP and website band.