Despite having everything in place in my business, a good list, people reading my newsletter, I just couldn’t seem to make a sale.
Why? Because I was teaching my list about information marketing and then trying to sell products like Ideas 4 Halloween (an eBook on great Halloween ideas). Sure it was a great product, if my list was people interested in Halloween information.
That’s when I got a great piece of advice from my good friend Alex Mandossian.
This is how it went down
I was talking to him about the struggle that I was having up to that point of getting my ideas from concept to cash. That’s the essence of what we’re all trying to do. The faster you do that, the more products you get up, and the more momentum you build.
In fact, I just wrote about this in one of my recent newsletters that I published today, because momentum is an extremely powerful, powerful force.
Alex Mandossian is a perfect example of how successful your business can be once you get the momentum built up. Alex is doing extrememly well in the information marketing industry because he has mastered converting his ideas from concept to cash. He can’t help but be successful when he has so much momentum behind him.
During the conversation with Alex about having difficulty getting my ideas from concept to cash, he said, “Stu, stop what you’re doing right now. Go after the low hanging fruit.”
Low hanging fruit - Make a note of that.
Support groups with the same interest or in the same industry are great for helping you realize what the low hanging fruit really is. They hold a great deal of value for their ability to do this.
For me, I was trying to, and still am trying, to work on this huge project. It’s a very risky, big project. The problem with it is that it is taking so much out of me, financially, physically and mentally. It is really draining my time and effort.
This project just gets me irritated, frustrated because of how much it is draining me, so I don’t make any progress.
“Go after your low hanging fruit” is what Alex continued to tell me.
He showed me and he taught me what my low hanging fruit was, and as soon as I went after it I generated revenue of over $111,000 in an eight-week period.
What was that piece of low hanging fruit?
It was my very own seminar called the “Idea Incubator” where we teach people how to turn their ideas from concept to cash.
The material that I was presenting I had been teaching at John Childers’ training for over a year, and people were drawn to it, they liked it, I had built a customer base, and I had lots of my customers asking me, “When are you going to put on your own event?”
That was my low hanging fruit. People were asking for me to put on my own event, and I was not offering it to them. But the moment I did, the result was tremendous.
What is your low hanging fruit? Stop for a moment and think about what it would be. Are your costumers constantly asking your for a product or service? Is there something you are really good at?
Your low hanging fruit have just probably been overlooked in the past, I bet you’ve found several pieces already.
Learn from my mistake, and you’ll be able to go from concept to cash a lot quicker!
May ideas come to you when you need them the most.