You can use your eBook for much more than just a stand-alone product. One of the possibilities is using it as a free bonus to accompany one of your products or services. When your selling an affiliate product you could use your eBook as a bonus to the package.
In the world of marketing, we know that giving away bonuses with your products can act as a major incentive for people to buy it. Many people will load on the bonuses, making some people purchase that product for the bonuses attached to it.
Your job, by creating an eBook is now you’re creating a valuable bonus that you can include in all kinds of different packages. I constantly want you to think about how you can build that package, how you can add value to that package. By developing an eBook, it is one step in that direction because it enables you to create a valuable resource that you can then add to a package, and you can have it establish value on it.
I establish value for any products or services that I create as the price point is based on how much I could sell that as a stand-alone product.
Many times when I go onto a website I’ll check out what they are offering. This is why I get my price point the way I do because I see people list the bonuses included with the package and then a value slapped onto them, like $297, for a particular bonus.
I’m sitting there thinking, “I would never pay $297 just for that bonus.” That’s the way I want you to think. I want you to think: How much would I pay just for this bonus by itself, nothing else? Because whatever that value is, that is the true value of that bonus. Not by what you slap a value on there on a website. That doesn’t establish value.
Make sure that the price you put for that particular bonus is what the market would actually pay for it and not just what you would hope they would. This is very important because when people come to your website they will calculate how much they would pay for it, so then your package looses tremendous value in their eyes if your prices are off.
When you create an eBook you can still include it with your other products and services as a valuable bonus.
To make this bonus even more valuable for your costumers, you can take it another step forward and include the resell rights to your eBook.
Another example, related to me, just because I know my business so well. I talk on the topic of creativity. I would be interested in possibly purchasing the resell rights, or the reprint rights, of someone else who has products on creativity.
Take a moment to think about that. Why would I want to know what I would be interested in purchasing? It will actually save me a lot of time. If someone has made great content on the topic that I talk about, why would I want to reinvent the wheel? We could make it a win-win situation for both of us by partnering up and building a relationship.
This gives them a chance to leverage their material, and I am able to use the content. You too can use this same principle for your business.
As you develop eBooks, there will be other business in you niche that would be really interested in the material you are creating. This way they now have something of interest to send out to their customer list or specific clients.
Just like that you have now created a platform to offer the reprint or resell rights as a bonus to those people who are interested in providing or selling your eBook to their customers.
By doing this your value of your bonus has just continued to increase.
You can easily increase the value of a bonus to an affiliate promotion or your own product by just following these steps.
May ideas come to you when you need them the most.