I’m going to help you with starting your own motivational speaking business and train you on making more and more money in your public speaking career. “James, how do I get paid public speaking jobs?” is one question I am constantly getting. Paid speaking jobs are out there but you just need to know where to look in order to find them. Here are just a couple of ideas for you.
1) Look for organizations that work with your specific area of expertise. Taking a look at DECA marketing organizations like FCCLA would be an example for the niche I’m in. Another example: if I was in the real estate industry I’d take a look at the national board of realtors, investor associations or even the local community associations.
2) Research public speaking jobs in associations within your specific niche. Never be afraid to network yourself and get contact information from the conference coordinator even if you weren’t hired to be their keynote speaker.
3) Increase your motivational speaking success by creating a database full of possible clients who may be hiring conference speakers in the near future. Not only should you contact universities, colleges and professors but also you should try contacting local speaker bureaus, non-profit organizations, corporations and even libraries.
4) Before starting a public speaking business, you should check the speaker forums for jobs. To help build your credibility as an expert in your niche you may have to take some unpaid jobs. Always remember that the goal is to go higher and higher and not settle on working for free.
5) You’ll develop a system to keep track of all the places you’ll market yourself to as you figure out how to get books for professional speaking. To provide contact information for organizations and conferences that are hiring motivational speakers the internet is going to be very helpful. You can get a large listing to work with just by searching for “calls for speakers” or “speakers wanted”.
6) There are directories that are published that list all the paying markets within a niche. No directory is ever complete, but it will provide you enough contact to keep your business going. There are three main directories that can be helpful with research: The National Trade and Professional Associations Directory, The Directory of Association Meeting Planners and the Directory of Corporate Meeting Planners. These directories do cost a bit to acquire, but they’ll make researching your niche easier than ever!
7) The last key source of potential paid professional speaking jobs comes in the form of the referrals. Referrals will help bring your name to the forefront when event planners are looking to hire. You’ll gain referrals as you build up a network of peers and clients in your niche market. One thing is for sure: the person who markets to event planner first is the one they will hire when they are getting ready for a job. You need to be the first one there!
One last thing I’ve got to share with you. Be sure to remember that you can always find the people who have the money you need to pay to hear you speak. With these resources you can get started on researching your particular area of expertise. And once you done a number of gigs, get out there and go after the big money!