Signing up for an MLM Opportunity can be exciting. The mind swirls with the idea of a large residual income and the ability to do as you please. Once this initial fantasy subsides you have some very important matters to consider.
At the very core of MLM is duplication. Ten people using the same successful marketing tactics are much more powerful than one alone. It is also very beneficial if you can develop or become a part of a system to sell your MLM company’s primary product. Doing this leads to more money quicker since most MLM’s pay on the volume of sales. It can also bring in very dedicated distributors since they were first a customer and now become passionate about the product.
Let’s look at the math in regard to product sales vs. distributor recruiting. Distributor #1 has a system and teaches his people to sell about $500 a month of product. He has 40 people in his downline duplicating his system. Distributor #2 teaches his people to recruit and they only purchase the monthly minimum to earn commissions which is $100. He has 120 people in his downline. Distributor #1 made more money even though he had far less distributors in his business! If you can find a good product sales system, use it because they are rare.
What you want to find starting out in the MLM business is a duplicatable system anyone can use. This may take the form of lead capture pages, autoresponders and the messages preloaded in them, and of course, a reliable source of good leads. Hopefully you can get all these “tools” from your upline, since company created material is not the best available.
It is not a new thing to use a system to promote your MLM business. Practically every MLM company and line of sponsorship have systems available. What you do with the system is what will make your opportunity the special one everyone wants to get involved with.
Let me give you an example of what one MLMer does to make over $1,000,000 a year. He uses the systems available; but he calls them and mails a postcard to his prospects. He only calls when he knows the prospect won’t be home and just leaves a generic message on their answering service introducing himself and his company. He signs up more people than you can imagine! He stands out because he uses 3 different modes of contact: the Internet (using a lead capture page along with many followup autoresponder messages), the telephone and snail mail.
If your downline can duplicate you, not only using the Internet but also snail mail and the telephone answering service tactic, you can’t help but be successful.
To really be a success, you must add the personal touch to any “cold” and impersonal system.