Summary: You’re exhibiting at a major Orlando Trade Show! Don’t squander your huge opportunity with a run-of-the-mill display. You need a booth with eye-catching graphics to grab attention. How do you do that?
There’s a major industry trade show coming up in Orlando and you’re participating in it. That’s great! Now all you need is a knockout trade show display with well-crafted wording and eye-catching graphics to really draw folks in to your booth plus printed matter to distribute once you’ve got people in your display area and business cards - don’t forget plenty of business cards! But you don’t have the slightest clue where to start.
First, decide on layout and design for your trade show booth. Then figure out what type of graphics you’ll need to make it stand out from the pack. Finally, hire a professional printer to handle all aspects of your printing job - right down to those last-minute details.
Layout & Design - How do you want your display to look? The Orlando/Orange County Convention Center is huge - and with hundreds of other exhibitors, how will you get noticed? You need the right wording for the panels of your trade-show booth.
However, now is not the time to get overly wordy. You need to get your message across succinctly. Thousands of people will be surging past your booth during this convention - but how many actually stop to take the time to read more than approximately 30 words? Maybe a handful? A few dozen? If you want people to get your message, keep it simple. Short and simple. And big. People won’t like having to squint to check out the wording on your convention display.
Effective graphics grab attention! - Don’t skimp on graphics. One tiny sign tacked onto your booth won’t direct people to your display. Signage is huge! And it should be huge - literally. You need signs that will grab attention and pull people in. Try stringing a fifteen-foot banner across the top of the display area.
Then, to add motion, get one of those little fans and direct it at the banner. Why do that? Because studies show people’s attention is attracted better to a moving object than a non-moving one - even if the stationary object is larger.
Plus, if you’re going to have a giveaway (for people who deposit their business cards into your fishbowl), you’ll need signage to tell people what the valuable prize will be. You’ll also want to have signage to direct visitors to sign up for your online newsletter. And don’t forget all the printed matter, like manuals, brochures, handouts and scads of business cards - all printed with the company name and logo.
Finding a Printer - Finally, you’re ready to put your trade show display together. And now that you’ve got all these great ideas for your display, it’s time to locate a printer who can accommodate your printing needs - and do it on your schedule, with your timeline and deadlines in mind.
Your best bet would be to find a local printer in the Orlando area; having a local printer would eliminate those dreaded overnight-shipping costs! And if the printer could deliver your job right to the convention center, that would be a real plus. But something like that would probably cost a lot of money right? Not so. Not with NextGeneration Printing, Copying & Digital Communication. They’re two miles from the Orlando/Orange County Convention Center - and within easy reach of the area’s best meeting-equipped hotels - and their prices won’t leave you regretting your participation in this big industry trade show. Visit them online at www.OrlandoPrinter.com and take the stress out of your next Orlando-area convention.