It’s no great secret that the way to gain ranking positions in the search engines is by getting back links. Up to recently this used to consist of contacting other webmasters and asking them to link to your site in return for linking to theirs. Unfortunately this form of reciprocal linking is no longer as useful as it once was. One way links are now the key. There is no better way to get lots of one way links than by creating and distributing articles.
Regular new content is important for any website. By writing and distributing articles you can provide site owners with new content and at the same time get a back link or two for your site. In this article I’ll attempt to answer some of the most common questions asked by people considering article marketing as a way to promote their sites.
What topics should I write about?
Write about what you know and make it relevant to the content of your website this will ensure that the links back to your site are also relevant and enhance the links value in the search engines.
How are site owners going to find my articles?
Once you have finished writing your article you add a resource box to it which contains links to your site. You then submit the article to article listing directories where they are placed in categories. Site owners can then copy them from the directories and use them. They must however keep your links intact
Won’t people just remove the links?
Yes this does happen but not as often as you think. It is very easy to track these webmasters down. Use a tool like Google alerts which checks the Internet for relevant key phrases. It is very useful if you add a unique key phrase to your articles that you can enter into the search tool. You can also search for your name to ensure that all the links are live.
How long should the articles be?
There is no fixed length recommended. If you try to keep between 350 and 500 words you should be fine. Some people write much longer articles but I see this as a bit of a waste of time as a 2000 word article could easily be split into 4 500 word articles and give you 4 links back to your site.
Should I submit my article to more than 1 site?
Views are divided on this some people say submit them to as many sites as possible while others think you should only submit unique articles to each site. If you don’t have a tool that will help you to create unique articles then I would suggest making each submission to an article site with a PageRank of 4 or above unique.
How many Articles should I write?
The more you write the better If 1 article a week gets you an extra 50 links then imagine the links you’ll get if you write one article a day. I usually try to write 1 article before breakfast everyday.