Does sex sell at trade show have been a major issue for the past few years? We know sex sell on TV and on bulletin boards. We are in a society where sex is all around us. Do they really sell at trade shows? First of all let?s discuss what we mean by sex at trade shows.
An exhibitor usually hires extremely sexy models to stand in their booth space or around their products to attract attention to it. This practice is done mainly at all the major Auto Shows and the SEMA shows. At these shows most of the attendees are males. Males tend to like sleek and flashy cars and certainly sexy girl models. This is immediately is an attention getter which is what you want.
“Booth Babe” or booth models can certainly be used to sell products, but they should be trained to sell or have some knowledge of your product. They should to be taught about your product at least some basic facts. Let’s say you place this “booth babe” or for better choice a booth Model (I tend not to like the acronym “Booth Babe” out to respect for the women in my life) by your new flashy car at the show, your product is selling rims for this car. Well teach your booth model what type of rims it is or some sorts of sales pitch on those rims. Do not just have them in your booth for just pictures.
A model standing by your product will not sell that product; it will how ever get a great deal of attention to the model. Are you selling models or are your selling rims? Educate your booth model and your potential buyer may just turn into sales.
Does sex sell at trade shows? Yes it does, if done correctly. Treat your model with class and educate then at your product and or service. The results will be reflected in your overall sales and leads