As trade shows become more popular, we see an increase in the cost to exhibit at trade shows. Many exhibitors are searching for ways to cut their exhibiting cost. Exhibitors are faced with the decision whether to purchase or whether to rent their next trade show booth
Renting an exhibit can also get complicated. An exhibitor can choose from an off the shelf exhibit booth which is provided by some exhibit houses or the show contractor. The Problem with this is that the booths all look the same. This means other exhibitors at the show may wind up with the same looking booth as you. All companies are different in some way form or fashion, why look like the guy next door.
There is an alternate choice which is to rent a custom trade show display. There are a few trade show display house that do provide this kind of service. The service consists of providing you the exhibitor with a fully customized trade show booth. The look will be totally unique to you the exhibitor. It still carries the advantages of a standard rental exhibit booth except you now have a custom trade show booth unique to your company.
First, it was the small exhibitors who would take advantage of such program, but now, even the larger and more seasoned exhibitors are renting. Why? Savings on Transportation, Storage cost, Less time-consuming . Overall, a great budget booster. Imagery is one of the main things companies endeavor to uphold, but gradually changes in the industry have shown many participants the advantages of going ?the rental way? without sacrificing company image or quality nor integrity of display booth.
Another aspect of renting a customized trade show booth is that you can purchase fully customized items that are one of a kind. These items may be certain product displays that fit only your product. This helps to fully make your booth unique in every way. The program has been so successful that now exhibitors are opting in for multi-rental programs, where your cost drops on the use of each time you use the rental booth
Multi-renal programs are great programs where the exhibitor attends more that 5 shows for the year. They do not wish to own the any properties. No purchasing of components other that unique items pertaining to your product. The exhibitor commits to use the booth and or program for 5 or more shows or 3 years. The exhibitor pays no storage fees and no refurbishment fees on items in rental package. I do however recommend that you take a close look at the cost as oppose to purchasing. The cost savings may be close, especially if you wish to store and maintain your purchased exhibit booth.
Leasing your next trade show booth can also be an advantage. The main advantage is that the booth is treated as a purchase but without the high upfront cost. The tax advantages are much better than outright purchase. Today’s economy is the perfect place for leasing, especially with the low interest rates. I would recommend that you speak to your tax accountant first before getting involved in this program. Monthly payments do come with this program. You also are responsible for refurbishments as well as storage cost. One disadvantage of this program is that you may be ready for a new look before your payments are up.
Clearly there are many options whether you wish to rent, purchase or lease your next trade show booth. I clearly would explore these options carefully, one may even decide to rent first before you lease or purchase or get into a multi-rental program. Feel the rental process out first. Success is only one set away