Article Marketing is one of these easiest and cheapest way of getting traffic to your site. Your articles promote your sites by providing back links to them and therefore increasing their page rank. But first you must catch your audience’s attention
Title is key!! If your title doesn’t catch the reader’s attention, you won’t have any readers. Before you commit to a title, try to make sure it is unique for tracking purposes by first searching for it in the search engines.
Creating an expert author is another important element. It’s like branding the author. People are going to trust an author who writes for twenty different subject. They are more likely to follow someone who “specializes” in the topic they are interested in.
Using your own name is an important decision you need to make. How comfortable do you feel? There really isn’t any rules for this. You can be as anonymous as you want.
Now…about duplicate content. There are a few different methods you can use to avoid duplicate content. You can write many different versions of the same article. Or you can use different tools to create different versions for you and even some tools will submit them for you.
The author box is also an extremely useful area to use to your advantage. You will get the best results if you place two links in your author’s box, one to your homepage, and the other to the page you wish the readers to go to.
Using keywords for your link text is very important. Search engines associate your site with the text. Try not to use terms such as “click here”.
More back links will increase your page rank. Be sure to submit plenty of articles. Try to aim at one article per day, or 3-5 per week is a good start.